UX for day one - from insights to strategy

11 June 2020 • 2 min read

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Grab a coffee and join AND Digital for Elevenses!

Creating the right product experience can be messy. Often, user-centred teams are faced with lots of uncertainty, challenges - or just too many good options.


  • How can teams demonstrate their UX efforts are making a difference?
  • How do they validate ideas before investing too much time or money?
  • What does UX on day one of a project look like?


Getting UX traction on projects can mean navigating tactical and strategic needs, stakeholders, different methodologies and ways of working — all while trying to add value quickly. In the fourth of our Elevenses series, Andrei Procopie, UX Lead, will demonstrate a simple approach to aligning research and design experiments so you can make progress from day one.


This session will cover:


  • A simple approach to aligning research insights and design experiments
  • A more structured view on UX
  • Practical tips — even if UX is not your thing
  • What to do on day one — and that can be any day

About Andrei


Andrei is a UX Lead at AND, as well as a keen part-time cyclist. In his career, he has delivered design strategies, shaped brands and products, and helped design, research, and service teams take things to the next level.


About AND Elevenses


In our collective new normal of working from home, we’ve noticed ourselves just how easy it is to lose track of time and find yourself working without sufficient breaks. Without these, we all know how fast productivity, focus and wellbeing can dwindle.


So, to help break up your day, we’ve launched AND Elevenses: snappy, 45-minute live webinar sessions where you can learn new skills, network with others and take some time out from your working day.

If you've missed an event, don't worry. You can watch recordings here from each Elevenses session we run.




11.00: Join online event and introduction

11.05: UX For Day One - From Insights To Strategy

11.30: Q&A

11.45: Close


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