Digital collaboration sets up Parcel2Go as UK's leading parcel delivery comparison website

31 May 2023 • 3 min read

Parcel2Go customer ordering parcel delivery service

AND Digital embarks on the second year of the collaboration with Parcel2Go as the Bolton-based company continues to excel its journey to a best-in-class tech led organisation. 


AND Digital’s Club Adams in Leeds, has been working with the Parcel2Go team from the start of the engagement as the shared teams have worked to build a digital platform - using enabling cloud technologies from AWS - that improves the customer journey for Parcel2Go’s customers (across their portfolio of business partners as well in the consumer space). 


The partnership agreement was initiated to provide extra engineering capacity for the Parcel2Go platform as the company started a significant growth effort across its UK business. The teams soon realised the opportunities to collaborate at a deeper level.


Stuart Walters, CIO at Parcel2Go, comments: “We engaged with AND Digital at an early stage of our digital transformation journey as we felt aligned to their Guide, Build & Equip model. AND was committed from the start to help us not only with our technical challenges but also with the required change management and prioritisation processes that we needed to embed within the organisation.”


The teams, based across various locations in the North-West and Yorkshire, worked together on a program that supported Parcel2Go’s growth plans while establishing the company’s reputation as a tech led company. 


James Locker, Club Exec at AND Digital, adds: “The development of our customers’ people as well as providing them the means to attract top digital talent, is core to AND’s proposition. We place great value on enabling people to grow from a professional and personal point of view. In working with Parcel2Go, we were able to support their teams in new ways of working. We managed to increase their long-term capability through continuous upskilling and innovation activities. It is important to note that our ANDis gained a lot of insights from working with the team at Parcel2Go as well; a shared learning experience benefits both parties.”


As the building blocks have been established in the first year of the partnership, the Parcel2Go team is now focused on the acceleration of the tech stack and the enablement of additional features to enhance the user experience for customers coming to the Parcel2Go website. 


Rob Devany, Delivery Principal at AND Digital, has been closely involved: “It has been rewarding to see the shared journey we have been on. From overcoming technical challenges around rapid deployments, testing principles and integration of UX principles into the standard processes to new ways of working. The latter did not only apply to the engineering teams but across the organisation. It has been great to see the amount of changes we have achieved within a short period of time which has set us up for a great second year when we can focus on expanding Parcel2Go’s reputation as a best-in-class technology organisation.”


The partnership supports Parcel2Go’s plans to use digital transformation to accelerate its business as the UK’s preferred parcel delivery website. The company’s white label proposition now provides the technology platform for over 30 websites across the UK. Customer behaviours and expectations have rapidly evolved in recent years and continue to provide significant opportunities to enhance the technology offerings.


Tim Rix, Director of Change at Parcel2Go, adds: “At the heart of the Parcel2Go strategy is our knowledge that it’s not the biggest nor the strongest that survive, but the most adaptable. Our partnership with AND Digital is part of our focus to deliver continuous customer experience improvements and raise the bar of our digital and social sustainability ambitions through digital transformation.”


The continuous collaboration with Parcel2Go is the latest major announcement from AND Digital as it solidifies its continued growth across the UK. The company has evolved its successful Club model over the past 9 years, backed up by its mission to close the digital skills gap.


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