Telecommunications giant, TalkTalk, connects more than 4 million people every day over the phone and online.
With a £7 million marketing campaign fast approaching, TalkTalk realised their sales website wasn’t set up to successfully attract and convert traffic from their six consumer segments.
Although TalkTalk had an internal digital capability, they knew they would need external help to relaunch the new site in time.
AND Digital answered that call, joining forces with the company to work as a blended Scrum team.
We also collaborated with other teams across the organisation, as well as offshore API teams, a UX team and SIT.