Key’s ambition is to offer independent, expert, and award-winning advice on retirement finance. To date, Key (previously Key Retirement Group) has helped more than 1 million people decide if equity release is right for them.
Key needed to rethink and revitalise out-of-date digital platforms, starting with their website.
A dedicated team of ANDis set up shop in Key’s offices. Together, we embarked on a two-week Discovery and sprint planning phase to better understand business and user outcomes. This was swiftly followed by seven lean build sprints and the first release of a brand new site.