About The Azzurri Group
The Azzurri Group is a market leader in the Italian casual dining sector, employing nearly 6,000 people and serving over 15 million meals a year from over 200 Zizzi, ASK Italian and Coco Di Mama restaurants.
.png?width=1920&height=836&name=Azzurri_hero%20illustration_Large%20(1).png)
Seamless and simple dining
Removing friction from the dining experience
When your customers have ‘on demand’ expectations, the traditional friction points of the in-restaurant dining experience (ordering, waiting to pay, splitting the bill etc) risk becoming real barriers.
The Azzurri Group saw an opportunity to set a new industry standard for the dining experience, enabled through digital technology. The goal was to simulate full table service - ordering, paying, tipping - while reducing wait times and enhancing the personalised experience for each visitor. As the pandemic hit and dining outlets were forced to close, the urgent need to fast-track this digital transformation grew.
AND Digital needed to deliver a simple, seamless, personalised user experience at speed, optimised for use on diners’ personal devices.
A web app that complements the real-life experience of diners
We developed a mobile web application that offered a fast, responsive platform without the need to download it from an app store. Scanning the QR code and entering the table number is all that’s needed to get started.
Branded as Speedy at Zizzi and Pronto in ASK Italian, the web app mirrors the customer ‘in-restaurant’ journey enabling diners to:
- Select restaurant location and table number
- Browse menu and view dietary/allergy information
- Customise meal/menu options
- Add items to the order
- Pay and split the bill
- Add a service tip
- Add a charitable donation
Unlike virtually all other restaurant ordering apps, multiple users can order via different devices, with orders collated as a single party. Everyone gets their food at the same time. Diners can order drinks as they go. But there’s just one payment at the end of the meal.
Fully integrated with Azzurri’s payment provider, POS system and charity service platform.
.png){kind=logo}
.png)
See our impact elsewhere
More successful digital transformation projects...
Want to learn more about the work we do with clients? Take a look below.
%20(1).png?width=565&height=515&name=Lookers_case%20study_card-04%20(1)%20(1).png)
.png?width=565&height=515&name=Vanquis_Case%20study%20illustration_%20(2).png)
Talk to us.
Get in touch to discuss your digital ambitions.
