I’ve been in digital, mainly agency side, for the best part of 20 years. Throughout this time I’ve worked with some amazing clients across many sectors and have either delivered or managed end-to-end design and build projects covering UX, digital marketing, strategy, training, and tech implementation. I’ve gone wide! In recent years I was MD of one of the UK’s first UX agencies which I led through a sale in 2018, then through integration with our tech acquirer until 2021. It’s fair to say that with a sale and then Covid in quick succession I have learned a lot in the last three years! My AND title is ‘Wannabe Runner’. In my head I really would like to be a runner, I’m just not very good at being one. I mainly run in winter, if it’s anything above 10 degrees my Irish disposition struggles.