Our mission:

To close the world's digital skills gap


We exist to help you achieve digital greatness by working together to close the gap between your ambition and capability. We want to empower people and organisations with the skills they need to make an impact through technology.

 

Our history

AND Digital was born in 2014, when our Founder Paramjit Uppal recognised that ‘software was eating the world’. Regardless of industry, software and data are now at the heart of everything; fundamentally, this means that every business is now a tech business.

As delivering tech is still a human activity, all businesses need their own people to innovate, successfully compete, and delight their customers. Yet most businesses lack the digital skills for them to be successful, hence our mission to close this gap. We not only build and deliver digital products and experiences, but equip you with the skills to take into the future.

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What’s in a name?

AND Digital’s name was inspired by the book Built to Last by Jim Collins. In it, he discusses how visionary companies reject the ‘tyranny of the OR’, the limiting belief that you must choose between two good ideas (like low cost or high quality), and instead embrace the ‘genius of the AND’. This shift is about finding a way to have both simultaneously, which is the foundational principle of how we approach digital delivery.

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Our values

AND’s core values centre around the themes of ‘Wonder, Share and Delight’. Together they provide the essence of our desire to work alongside you to not only build and deliver exceptional digital products and experiences, but to upskill your teams for the future.

Wonder

We love to explore the latest trends and insights, bringing true innovation and curiosity to every project we work on with you.

Share

Our culture of continuous learning inspires us to give back to everyone we work with. Our Equip offering puts this into practice, helping you grow alongside us. We also partner with charities and community groups that share our ambitions, so we can actively improve the lives and digital skills of people in our local communities.

Delight

We look for joy in the work we do, delivering digital services and products of exceptional quality that people love and value.

A place for everybody

Every AND employee (an ANDi) has an AND title in addition to their job titles that provide insights into their hobbies, passions and personalities. Titles such as ‘UX Designer AND Puzzle Ninja’ or ‘Cloud Engineer AND Sports Enthusiast’, create a welcoming culture where all ANDis feel comfortable bringing their authentic selves to work.

AND as we’re all more than just our job titles, we also have dedicated communities set up to provide additional support and increase awareness across AND for:

  • Women in tech
  • embRace
  • LGBTQ+
  • Working parents
  • Distinguishing differences (neurodiversity and disability)

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Want to know more?

Be a part of our incredible growth journey as we build your products, platforms, and capabilities together.

Contact us