Data, AI and the new CX battleground
66% of US business leaders agree that if their organization doesn’t improve their customer experience, they’ll lose customers over the next year.
64% believe that traditional loyalty programs will be made obsolete by AI.
In an environment marked by economic turbulence, tighter budgets, and elevated customer expectations, delivering proactive, hyper-personalized experiences to the intelligent customer is the new commercial imperative.
Despite heavy investment in AI and customer data platforms, many US organizations are still struggling to overcome fragmented systems and internal data silos.
We spoke to over 250 US business leaders to cut through the noise and reveal the true obstacles to customer loyalty, and what it takes to close the customer experience gap for the long term.
