Digital Skills Gap

500+ Pupils Explore Their Tech Potential with AND Digital

13 November 2023 • 2 min read

AND Digital mentors students at BIMA Digital Day


BIMA Digital Day is an eagerly anticipated annual event where digital industry experts head back to the classroom, to inspire the future tech stars of tomorrow. This year, we had the pleasure of spending the day with students all over the UK, from Glasgow and Edinburgh down to Liverpool and London. 


A recent Microsoft study* revealed that 82% of UK jobs require digital skills, and that 69% of leaders are feeling the lack of those skills in their business. As more industries grow to rely on digital technology for efficiency and customer experience, the gap continues to widen. On a positive note though, this is a gap that offers huge opportunities for the next generation of talent. But first, they need to know those opportunities exist.


That’s the reason for Digital Day.


Digital Day 2023


Run by BIMA, the digital industry trade body, it’s a day when professionals from across the UK’s digital and technology industries head back to school to help young people understand what a digital career could look like for them.


This year, AND Digital spent the day guiding and mentoring over 500 students, as they worked to develop digital solutions to a real world challenge set by VUE Cinemas. Team results will be entered into a nationwide competition, with a chance to win £500 cash for the school and some fantastic prizes for students.


Rachel Johnson at AND Digital said:


“We love Digital Day. It’s great to see the pupils get so much out of it. It’s also great to dispel a few myths. A digital career isn’t just about coding. It’s design, strategy, project management, writing, graphics, leadership, data analysis, animation and much more. It’s a career for anyone and everyone and by the end of the day, I hope we’ll have inspired a few more people to explore what it could offer them.”


This year, we partnered with the following schools:


Cardinal Heenan Catholic School Leeds
Lourdes High School Glasgow
Edinburgh College Milton Campus Edinburgh
Edinburgh College Sighthill Campus Edinburgh
Townley High School London
Pheonix Place  London
Central Foundation Girls’ School London
Oaks Park High School  London
Duke's Aldridge Academy London
Hulme School Oldham
Eden Boys' Leadership Academy  Manchester
Belvedere Academy Liverpool


AND here's what some of the teachers and students had to say:


"The day was "awesome and can we have another one next week?" according to my students.
We enjoyed it and the kids were fully engaged too. Hopefully we will win it!"
- Oaks Park High School, London
 "A massive thanks for all your work. I was in and out of the hall a different points. What I saw and heard was amazing. One of the presentations I witnessed was the best presentation I have seen at that age group for similar style events."
- Cardinal Heenan Catholic School, Leeds
"A huge thank you for yesterday - your input was much appreciated and the kids had a great day. Let's hope some of them go on to a digital career!"
- Hulme Grammar School, Oldham, Manchester

Learn more about BIMA Digital Day, and get involved as a business or school next year! 


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Digital Skills Gap

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