Developers want work that matters

16 August 2021 • 2 min read

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Why a commitment to ethics, sustainability, and inclusivity can improve recruitment and retention in tech

Developers - and other technology professionals - are driven by work that matters. While salary and other benefits are important, knowing that you are doing work that is ethical and making a real social impact is just as valuable when it comes to choosing your next role in tech.

In this session, we’ll look at how an organisation’s commitment to DEI (diversity, equity, and inclusion) can have a real impact on its ability to hire and retain tech talent. By showing that you’re a company that is prepared to tackle and address important issues - both in the workplace and beyond - you’re communicating to prospective and existing employees that they matter, and that you respect not only their talent but also their integrity.


With technology today an important part of the social fabric, taking the questions it raises seriously - whether they’re about economic justice or climate change - proves that you’re a place where the best people can develop and thrive.



  • Welcome - Sophie Hallam
  • Lightning session - Sustainability & ethics in engineering - Alex Hill
  • Lightning session 2 - Developer experience & why it's important - Jeff Watkins
  • Panel Discussion - Jeff Watkins, Alex Hill, George MacKay-Shore, Ruta Baltiejute
  • Q&A




Jeff Watkins

Chief for Technology AND Electronic Musician

With over 22 years experience in the industry, Jeff has seen technology change and grow radically. He’s passionate about creating a sustainable industry with a strong code of ethics to ensure a better and more inclusive digital future for all.

George MacKay-Shore

Product Developer AND Trainee Hypnotherapist

George has worked in many areas of the industry, including games, operating systems, and large-scale delivery. He is currently working in FinTech, where many challenges face the developer experience.

Alex Hill

UX Associate AND Coffee Queen

Alex started her career in digital marketing, before realising her love for UX and joining AND Digital as a UX Associate in 2021. Alex currently works across a range of areas including content design, user research, and service design. An avid writer, she also has an active presence on Medium writing articles about tech for good, ethical fashion and design.

Ruta Baltiejute

Product Developer AND Old Lady

Ruta is a developer that came into the industry through non-traditional means. She has worked on projects ranging from social media startups to Insurance as a Service. Ruta is passionate about supporting women in tech and has founded Equal Tech within AND to provide a free pathway into the industry for individuals who want it.

We look forward to seeing you there!




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