Ellie Hughes

Ellie Hughes - Management Consultant and Experimentation Ninja : She is the subject matter expert for Experimentation at AND. She helps product squads ship experiments at scale, de-risk their delivery and smash £3.5M OKRs in 6 months. She was nominated in the top 20 must meet CROs AND also loves statistics (because, she says, she is weird). In the last year, Ellie has: • Been listed on the Kameleoon 59 A/B testing influencers you need to follow in 2023: https://www.kameleoon.com/en/blog/top-ab-testing-influencers • Shortlisted in the Rising Star category of the Kameleoon Thought leadership awards 2023: https://pages.kameleoon.com/experimentation-thought-leadership-nominations • WON Agency Experimenter of the Year and Financial Services Campaign of the Year at the 2022 Experimentation Elite Awards for her experimentation work at AND Digital • Been a FINALIST for the Experimentation Culture Awards 2022 • Listed in the top 20 Must-Know CROs of 2022 by Experiment Nation • Spoken in front of or upskilled 2400 people (and counting!) She has spoken at events like: • Experiment Nation Conference (Sept 2023) • ConverSAtion Milan (July 2023) • Productboard Product Makers (May 2023) • MeasureFest / BrightonSEO (April 2023) • Measurecamp 2022, CONVERT 2022: The Fallacies of AB testing • Experimentation Elite Panellist December (2022) • CIO Watercooler (2022): Improving customer experience with experiment-driven development • Optimizely Opticon (2019) on how businesses can create a Startup Guide for Experimentation in their business • Product Tank / Mind the Product (2019): On the Product Management Fallacies of AB Testing"

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