Introducing AND We Lead: Rethinking digital leadership

The increasing level of disruption and pace of change in today’s environment has made leadership tougher than ever, with leaders often not set up for success. Thriving under these conditions is challenging - especially if you don't have support, a community, coaching, or access to training.

Through our work coaching agile teams, we recognised that while individuals and teams strive to optimise their performance, many of the factors that truly influence how you show up as a leader get completely ignored in traditional training programmes. This insight led us to develop AND We Lead, a programme designed to equip you with a combination of practical tools and deep personal insights, and bolstered with ongoing support that helps you and your team truly thrive.

What is AND We Lead?

AND We Lead is an 11-week leadership development programme designed to help you build capability, find your focus, and sustain meaningful change in your leadership journey. The programme blends practical leadership skills with deep self-awareness, supporting you to develop a personalised action plan that fits your unique context, preferences, and personality. Through a combination of workshops, coaching, and action learning groups, participants gain the tools and insights needed to drive team cohesion and long-lasting impact in their organisations.

What sets AND We Lead apart is the unique blend of expertise behind the programme. Participants benefit from a combination of psychological insight and agile delivery know-how, supported by practitioners from across AND Digital with a range of specialist backgrounds. This approach ensures that every cohort experiences a thoughtful, human-centred journey; one that goes beyond surface-level skills to foster genuine self-understanding and practical leadership capability.

Why does it exist?

There’s not a one-size-fits-all approach to digital leadership; it’s shaped by context, personality and purpose. We teach leaders how to truly listen, to yourself and to others, and understanding what drives you, what excites you, and where you want to grow. Many leaders are dependable and fair-minded, but often at the cost of their own space and time. AND We Lead exists to help leaders find that balance: to build new capabilities confidently, while also making room for reflection and personal growth.

Who is AND We Lead for?

Designed for groups of up to 12 people, the programme is for aspiring and emerging leaders who would like to develop into their leadership roles with confidence and clarity.

What will you get out of it?

• Gain practical tools: Acquire proven leadership techniques you can use immediately.
• Boost team performance: Learn how to inspire trust, drive collaboration, and achieve results.
• Grow self-awareness: Discover your strengths and blind spots to lead with confidence.
• Create lasting change: Develop habits and strategies that stick, long after the programme ends.

What impact does the programme have?

Participants consistently tell us that AND We Lead is more than just a course; it’s a catalyst for change. We’ve worked with marketing-leading brands such as British Airways, Sony, and Avios, and have supported leaders globally across multiple time-zones. Our latest cohort feedback detailed:

• 9.5/10 confidence in recommending the programme to a friend
• 100% confidence in their ability to envision and articulate their priorities for progressing in their leadership role
• 90% confidence in understanding the impression they give off to their teams and others 

This happens through us helping you to:

• Build your understanding of leadership traits, methods, and tools to drive team cohesion and success.
• Establish a unique and personalised action plan, focused on what matters to you, your preferences, your personality, and your context.
• Receive ongoing support in the form of coaching and leadership action learning groups to drive long-lasting, habitual change.

We’ll be sharing a full case study of the work we did with IAG Loyalty soon, as well as how your organisation can get involved in future cohorts, so stay tuned!