About Premier Inn
With over 800 hotels, Premier Inn is the UK’s largest hotel chain and generates 70% of Whitbread’s revenue.
The majority of Premier Inn’s bookings were digital, however, with the experience being delivered by an offshore provider, there were concerns over expense, quality, and ownership.
So, Whitbread enlisted AND Digital to crack two key challenges simultaneously:
- Develop a new digital team to demonstrate the necessity of internal digital capacity at Premier Inn and Whitbread.
- Build and launch Premier Inn's first fully digital hotel experience, Hub Hotel.