About British Airways
British Airways (BA) helps over 45 million travellers reach their destination every year.
Being the UK flag carrier doesn’t, however, guarantee immunity from the pressures of disruption in the industry - and changing customer behaviour and technology are rewriting the rules for every airline.
With an ambitious plan to strengthen its position as the airline of choice, BA sought a partner to embed a deeper digital mindset and improve the customer experience and performance of critical digital products.
Welcome aboard AND Digital.