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Building customer loyalty
Omnichannel communication and engagement techniques are integral to any modern business strategy
Brands from all sectors are competing with each other for their customers’ attention when their attention span is short and fickle. It is vital to build trust and mutually beneficial relationships with customers to ensure they continually return to your organisation.
Advancements in tech have given businesses more tools and opportunities to better understand their customers, thus allowing organisations to provide customers with relevant information and tailored offers. Creating a symbiotic relationship that meets the needs of your customers is the key to fostering loyalty.
In this webinar, we explored how customer loyalty is defined today, the mechanics behind it, and how we can measure it.
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